Engaging in spam practices is something NO business should do. And if you have a new business, and , you want to build a list of subscribers, it can be tempting to purchase those names.
Here is what not to do to ensure your new baby does not get blacklisted!
Tip: Never purchase lists of email recipients, collect email addresses from information forms and public sites with email listings, or engage in list-sharing!
If you do, any campaign you send to these recipients will be unsolicited.
What happens when you send unsolicited email is your complaint count rises. When this happens, you now have the attention of that platform’s compliance team. AND if you are found to be non-compliant, they will promptly shut you down and potentially blacklist your URL/domain.
You do not want this to happen because it is a nightmare to remedy.
- Negative Impact
Sending unsolicited email clutters your recipient’s inbox. It is a complete waste of time and a nuisance.
- Best Practices
The easiest way to protect your business from the headaches associated with spam is avoid unethical email practices. Here are two simple ways to do so.
- Use a Checker: Most email platforms will offer some sort of spam assessment prior to an email being sent. If your mailing scores higher than 2, do not send it. If you do, it could bounce or be tagged as Spam.
- Protect Your Subscriber: Make it easy for a subscriber to leave your list. Place directions at the bottom of all emails. This ensures your business is CAN-SPAM compliant. They offered their trust when they joined your list. Do not make them regret that decision.