- Pay Attention. Proof all content before posting it.
- Be responsive. Try to respond to all questions and concern, reviews or feedback in a timely manner.
- Play nice. Etiquette is very important in all aspects of business, but etiquette in social media is the key to gaining credibility for your business long-term.
- Be engaging. Capture your followers’ attention and keep them looking forward to more of your posts.
- Tweet 280 characters or less.
- Retweet (RT) – This is when you share another person’s tweet with your followers. Retweets are a way to generate the maximum potential for people viewing the tweets.
- Modified Tweets (MT) – These are retweets that have been slightly modified.
- Direct Message (DM) – These are private message between two parties.
- Handle – This is you; your username. Ex: @VirtuallyE
- Mention – “@” This is the way you can mention someone. The mention will only show up on the person’s feed and yours. Ex: @SpecificCustomer Thanks for all your years of loyal business.
- Hashtag (#) – Hashtags are tools used to find specific topics or conversations. Ex: #SellingOnTwitter
- Trending – This is when a hashtag topic is being retweeted at a rapid rate. (i.e. going viral)
Selling on Twitter
- Link all of your accounts to each other and your website. This is necessary for people who want to get more information about your business.
- Tweet often with information that offers interesting insight. Don’t want to always tweet about promotions. Keep your content fresh by offering information that relates to what you do as a business.
- Giveaways are great ways to increase retweets.
- Consider doing a weekly product feature. By doing this, you can make small tweets that build up to the product features.