The old methods of advertising and promoting one’s business are rapidly changing, and Twitter has become one of the social media meccas for business purposes. It’s rapid pace and potential for sizable customer growth makes it a promising fit for your expanding needs.
- Pay Attention. Proof all content before posting it.
- Be responsive. Try to respond to all questions and concern, reviews or feedback in a timely manner.
- Play nice. Etiquette is very important in all aspects of business, but etiquette in social media is the key to gaining credibility for your business long-term.
- Be engaging. Capture your followers’ attention and keep them looking forward to more of your posts.
With the basic fundamentals covered, there are differences that set Twitter apart from other social media outlets.
Firstly, Twitter is designed to revolve around conversations.
Secondly, its posts are more condensed. You only have 280 characters– including the spaces–to express yourself. These posts can include news, information, stories, questions, advice and more.
- Tweet 280 characters or less.
- Retweet (RT) – This is when you share another person’s tweet with your followers. Retweets are a way to generate the maximum potential for people viewing the tweets.
- Modified Tweets (MT) – These are retweets that have been slightly modified.
- Direct Message (DM) – These are private message between two parties.
- Handle – This is you; your username. Ex: @VirtuallyE
- Mention – “@” This is the way you can mention someone. The mention will only show up on the person’s feed and yours. Ex: @SpecificCustomer Thanks for all your years of loyal business.
- Hashtag (#) – Hashtags are tools used to find specific topics or conversations. Ex: #SellingOnTwitter
- Trending – This is when a hashtag topic is being retweeted at a rapid rate. (i.e. going viral)
Selling on Twitter
- Link all of your accounts to each other and your website. This is necessary for people who want to get more information about your business.
- Tweet often with information that offers interesting insight. Don’t want to always tweet about promotions. Keep your content fresh by offering information that relates to what you do as a business.
- Giveaways are great ways to increase retweets.
- Consider doing a weekly product feature. By doing this, you can make small tweets that build up to the product features.