The SwapWhen choosing a business to exchange email subscription list with you will want to be very careful and consider a few things.
- Make a list of businesses that go hand in hand with what your business does without offering the same services or products. Ex: If your business is a plumbing service company you may want to consider selecting a similarly sized small business that sells bathroom and kitchen hardware.
- You will also want to compose a list of your goals and rules for the swap. Ex: You intend to grow your email list as your goal but a rule you firmly stand by is that the emails you will send out will not be used for aggressive sale pitches. If both parties can agree to all terms and conditions then you can feel comfortable swapping your client email list with each other.
- Be sure to address the frequency of emails that are produced and sent to your list. Compromise on the best suited timeline to obtain both businesses goals delivering equivalent amenities.