You have your new business and now you want to build a list of subscribers.  Here is what not to do to ensure your new baby is not blacklisted. Never purchase lists of email recipients, collect email addresses from various places on the web, including information forms as well as public sites with email listings, or engage in list-sharing.  If you do, any campaign you send to these recipients will unsolicited. What happens when you send unsolicited email is your complaint count rises.  When it does, you have now gotten the attention of your platform’s compliance team.  If you are found to be non-compliant, they will promptly shut you down and potentially blacklist your URL/domain. You do not want this to happen because it is a nightmare to remedy. Effects of Spam Sending unsolicited email clutters your recipient’s inbox.  It is a complete waste of time and a nuisance. Avoiding Spam The easiest way to protect your business from the headaches associated with spam is avoid unethical email practices. Here are two simple ways to do so.
  1. Use a Spam Check: Most email platforms will offer some sort of spam assessment prior to an email being sent. If your mailing scores higher than 2, do not send it.  If you do, it could bounce or be tagged as Spam.
  2. Protect Your Subscriber: Make it easy for a subscriber to leave your list. Place directions at the bottom of all emails.  This ensures your business is CAN-SPAM compliant.  They offered their trust when they joined your list.  Do not make them regret that decision.

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